“We’ve been advertising with Atomic Ranch for awhile— 10 years or something like that!,” says Clayhaus Tile director of sales Megan Coleman with a laugh. Clayhaus Tile creates handcrafted modern ceramic tile that’s the perfect addition to any Mid Century Modern home.
Clayhaus has been with Atomic Ranch since the very beginning, and partnered with them for the same reason Atomic Ranch is still a great partner today: “The Mid Mod aesthetic of Atomic Ranch really fit our own aesthetic. We liked that they are a specialized home and lifestyle brand, instead of a more general one,” says Coleman.
And the growth of Atomic Ranch fueled Clayhaus’s too. “As Atomic Ranch grew, we grew too, and we could see the results from that growth, it was really awesome!”
But one of Coleman’s favorite things about Atomic Ranch is how the brand inspires such passion in its audience for the products it features. “We’ve had people come to our Portland studio who don’t live here because they saw an advertisement in Atomic Ranch. And it’s happened a few times!”
That’s why John Roman, chief marketing officer at BattlBox, chooses to advertise with Engaged Media brands such as American Survival Guide and Tread.
“Outdoor enthusiasts in our target markets view these titles as being the very best in the space,” says Roman. “Engaged Outdoor content is the first place our demographic goes because the articles come from the subject matter experts readers trust.”
But it’s much more than content quality that spurs Roman to invest part of his marketing budget with Engaged Outdoor. “One of the benefits of working with Engaged reps is that it truly feels like a mutual partnership,” he says. “They go above and beyond in ways no one else does.”
While other companies often assign multiple reps to one client, “we strive to be that one point of contact—the client’s direct link to editorial, print ad production, and accounting,” says Gabe Frimmel, advertising director for Engaged Outdoor.
“It’s about more than being just an account rep,” observes Frimmel, who works works closely with Roman and Battlbox. “It’s about being a creative solutions advisor, about making clients aware of marketing opportunities they might not otherwise know they have.”
“It feels like a true partnership,” agrees Roman. “Gabe keeps me up to date on upcoming editorial features that are relevant to my brand. We have each other’s backs.”
“I advertise with Engaged Auto to achieve targeted reach to an important audience segment for our brand and products, says Jim Randall, marketing director at WARN Industries, which specializes in winches, mounts, 4WD hubs, off-road accessories and trail gear.
The high-quality content on Tread and other sites “engages our truck and Jeep consumer base,” says Randall. “We’ve partnered on some digital marketing activities that have yielded increased consumer traffic to WARN.com. “We track referring URLs to our site and the Engaged Auto sites are among the top 10,” he adds.
But for Randall, the relationship is about more than just reach and the digital traffic. “The reps have been good partners—they don’t push sales too hard and they offer good opportunities to increase value and ROI,” he says.
“I look at my work as much more than an ad rep—I think of my role as more of a partner in my client’s marketing strategy,” agrees Chris Crispell, the Engaged Auto marketing specialist who works closely with WARN.
“It’s essential that each one of our advertisers has a ‘go-to’ guy or gal,” adds Crispell, who has focused on the aftermarket auto modification industry for more than 10 years. “We make sure to keep them in the loop about upcoming editorial features that may be relevant to their business.”
Ever since Debra Ann started Atomic Mobiles over 10 years ago, she’s advertised with Atomic Ranch. “Atomic Ranch has the great mid century modern loving audience that is a perfect match for my mid century modern inspired hanging art mobiles and sculptures,” says Debra.
She knows her audience relies on brands like Atomic Ranch to show them the best of the best of high quality, Mid Mod inspired products. “They know AR will always come through,” says Debra.
Atomic Ranch’s audience is something special too. Debra Ann agrees: “Atomic Ranch’s readership is knowledgeable, eager for more mid century modern goodies, and they are always searching for great mid century modern ideas.”
As a design entrepreneur, Debra Ann is thankful for the growth that Atomic Ranch has provided for Atomic Mobiles: “I started Atomic Mobiles completely from scratch. I’ve seen a steady increase in orders over the years and have grown Atomic Mobiles to a full time job (and then some!)”
“I can’t imagine not being a part of Atomic Ranch,” says Debra.