When your gmail box is filled to the gills with marketing blather, political pitches, and just plain junk, a digital newsletter that instantly connects you with everything you care about feels like a rare treasure. That’s what our newsletters do for our enthusiast audiences.
Published weekly or bi-weekly, our newsletters meet our audiences right where they are and connect them to high-quality content from our own sites as well as curated content from our editors and subject matter experts. Because we link our subscribers to what they want to read or watch, our open and click-thru rates are high.
We publish the following weekly digital newsletters:
American Farmhouse Style—Farmhouse Horizons (Coming Soon)
Atomic Ranch—The Starburst: Your Weekly Guide To All Things Mid Mod
Flea Market Decor—The Vintage Voice (Coming Soon)
Our team of ace newsstand distribution analysts places each title in precisely the outlets where browsers are most likely to buy.
Our expert writers, editors and print designers create print experiences that readers want to return to again and again. Our legions of print subscribers are growing. The more people stare at screens in the workplace, the more they want to engage with print during their off-hours.
In addition to our regularly distributed print magazine brands, our teams create and distribute special issues, bookazines, and custom publications.
Our robust, frequently updated sites and social media platforms are there for our audiences whenever and wherever they want them. They feature high-quality written, visual, and video content not available in our print magazines. For that reason, our traffic and social media followers are growing.
Flea Market Decor
Discover what our digital brands can do for your business.
Words and still images are great, but there’s nothing like video to plunge enthusiasts straight into the experiences and communities they love most.
Every day, our niche enthusiast audiences engage with our video content on our sites, on our partners’ sites, and in our social media channels. Sometimes our own teams create the video content, and sometimes our platforms amplify reach for videos that influencers or brand partners have produced.
Video content samples:
“We’ve been advertising with Atomic Ranch for awhile— 10 years or something like that!,” says Clayhaus Tile director of sales Megan Coleman with a laugh. Clayhaus Tile creates handcrafted modern ceramic tile that’s the perfect addition to any Mid Century Modern home.
Clayhaus has been with Atomic Ranch since the very beginning, and partnered with them for the same reason Atomic Ranch is still a great partner today: “The Mid Mod aesthetic of Atomic Ranch really fit our own aesthetic. We liked that they are a specialized home and lifestyle brand, instead of a more general one,” says Coleman.
And the growth of Atomic Ranch fueled Clayhaus’s too. “As Atomic Ranch grew, we grew too, and we could see the results from that growth, it was really awesome!”
But one of Coleman’s favorite things about Atomic Ranch is how the brand inspires such passion in its audience for the products it features. “We’ve had people come to our Portland studio who don’t live here because they saw an advertisement in Atomic Ranch. And it’s happened a few times!”
That’s why John Roman, chief marketing officer at BattlBox, chooses to advertise with Engaged Media brands such as American Survival Guide and Tread.
“Outdoor enthusiasts in our target markets view these titles as being the very best in the space,” says Roman. “Engaged Outdoor content is the first place our demographic goes because the articles come from the subject matter experts readers trust.”
But it’s much more than content quality that spurs Roman to invest part of his marketing budget with Engaged Outdoor. “One of the benefits of working with Engaged reps is that it truly feels like a mutual partnership,” he says. “They go above and beyond in ways no one else does.”
While other companies often assign multiple reps to one client, “we strive to be that one point of contact—the client’s direct link to editorial, print ad production, and accounting,” says Gabe Frimmel, advertising director for Engaged Outdoor.
“It’s about more than being just an account rep,” observes Frimmel, who works works closely with Roman and Battlbox. “It’s about being a creative solutions advisor, about making clients aware of marketing opportunities they might not otherwise know they have.”
“It feels like a true partnership,” agrees Roman. “Gabe keeps me up to date on upcoming editorial features that are relevant to my brand. We have each other’s backs.”
“I advertise with Engaged Auto to achieve targeted reach to an important audience segment for our brand and products, says Jim Randall, marketing director at WARN Industries, which specializes in winches, mounts, 4WD hubs, off-road accessories and trail gear.
The high-quality content on Tread and other sites “engages our truck and Jeep consumer base,” says Randall. “We’ve partnered on some digital marketing activities that have yielded increased consumer traffic to WARN.com. “We track referring URLs to our site and the Engaged Auto sites are among the top 10,” he adds.
But for Randall, the relationship is about more than just reach and the digital traffic. “The reps have been good partners—they don’t push sales too hard and they offer good opportunities to increase value and ROI,” he says.
“I look at my work as much more than an ad rep—I think of my role as more of a partner in my client’s marketing strategy,” agrees Chris Crispell, the Engaged Auto marketing specialist who works closely with WARN.
“It’s essential that each one of our advertisers has a ‘go-to’ guy or gal,” adds Crispell, who has focused on the aftermarket auto modification industry for more than 10 years. “We make sure to keep them in the loop about upcoming editorial features that may be relevant to their business.”
Ever since Debra Ann started Atomic Mobiles over 10 years ago, she’s advertised with Atomic Ranch. “Atomic Ranch has the great mid century modern loving audience that is a perfect match for my mid century modern inspired hanging art mobiles and sculptures,” says Debra.
She knows her audience relies on brands like Atomic Ranch to show them the best of the best of high quality, Mid Mod inspired products. “They know AR will always come through,” says Debra.
Atomic Ranch’s audience is something special too. Debra Ann agrees: “Atomic Ranch’s readership is knowledgeable, eager for more mid century modern goodies, and they are always searching for great mid century modern ideas.”
As a design entrepreneur, Debra Ann is thankful for the growth that Atomic Ranch has provided for Atomic Mobiles: “I started Atomic Mobiles completely from scratch. I’ve seen a steady increase in orders over the years and have grown Atomic Mobiles to a full time job (and then some!)”
“I can’t imagine not being a part of Atomic Ranch,” says Debra.
TREAD explores the outdoors—whether it be a weekend jaunt to nearby wilderness or an overland expedition to another continent. Enthusiasts head to Tread to immerse themselves in road trips, overlanding, hiking, fishing, biking, camping, van life, and other outdoor adventures. Tread equips enthusiasts with everything they need for their next outdoor expedition and connects them with peers who make their journey all the more memorable.
Talk with us about how tapping into Tread’s audience can help you forge new paths for your business.
For our Street Trucks, C10, and F100 niche audiences, a truck is much more than a machine for getting from Point A to Point B. It’s a lifestyle and an identity. It’s the thrill that comes from performance and speed, the joy that comes from artistic expression and mechanical aptitude, a road to a robust community.
Street Trucks covers aftermarket modification of trucks, equipping its audience with everything they need to mod their own ride. Our magazine, site, and social media channels also feature the people and events that street truck enthusiasts love.